2016 American Package Design Award

Posted by on Aug 1, 2016 in Packaging | No Comments

A lot has happened since our last newsletter! First, as some of you already heard, earlier this year we won the 2016 American Package Design Award!! Other companies that were winners included Pepsi-Co, Samsung, Whole Foods and the Lincoln Center for Performing Arts. Not bad company for our very first award! Our packaging was for […]

E-mail Ethics

Posted by on Aug 1, 2016 in email | No Comments

When making up a website for clients the conversation often comes around to contact forms and who to send email blasts to. Pretty straightforward if someone has signed up for mailings through your website, they are giving you permission to send them stuff. But what about other contacts that you might collect? If you exchange […]

Website and Credibility

Posted by on May 1, 2015 in Websites | No Comments

A friend was looking for a financial advisor and asked his attorney to recommend someone. When my friend tried to find out more information about the advisor, he discovered the man didn’t even have his own website. My friend did not even bother calling the individual because he felt that the absence of an informative […]

How Do You Package Your Social Media

Posted by on Nov 1, 2014 in Design, Logo and Branding | No Comments

Are you one of those people who want to be consistent with your marketing but aren’t sure how? We are noticing more and more people feel overwhelmed by the burden of marketing and today social media is a big part of that. A lot of businesses shoot from the hip when it comes to this […]

Information Overload Getting to You?

Posted by on Mar 1, 2014 in organization | No Comments

The flow of information keeps accelerating. According to IBM all of the world’s data from the beginning of recorded history through 2003 has been doubling every two years since the beginning of 2004. Is it any wonder that we feel overwhelmed by this avalanche of information? The free website idonethis.com can help you get your […]

Brands, Perceptions and Science

Posted by on Nov 1, 2013 in Logo and Branding, Visualization | No Comments

Why do brands matter? Why do individual’s perceptions of brands matter? Why would Cheetos hire neuromarketers to run experiments to see how people’s brains responded to their products? Did you catch that new profession? It’s a new industry, called neuromarketing! There have been many studies that demonstrate the strong impact brand perception has on buyers.  […]

Animated GIFs

Posted by on Mar 1, 2013 in Design, Visualization | No Comments

Animated GIFs has been around since the 1980’s and they are making a comeback! These animated GIFs can be used in a lot of ways and they can be featured on blogs and social networks. More tools have been created focusing on the ease, creativity and fun factor! Google software developer, Matt Steiner, announced the update […]

A Client’s Story

Posted by on Mar 1, 2013 in Promotion | No Comments

Renovation Planners came to us to create a smart and sure fire investor pitch deck. A pitch deck is a PowerPoint presentation that you send to potential investors. It’s something that gets the conversation started or to use during your initial meeting. The deck usually contains 10-15-slides, and it tells the essentials about your ideas […]

Telling YOUR Story

Posted by on Jan 1, 2013 in Design | No Comments

People always ask us . . . how do we come up with the visuals? It’s easy! Your story drives the design. Story telling is in our DNA, we’ve used in for thousands of years. No super new technology can replace the story, the glue, that holds the message together. What story are you trying […]

Infographic Affects on the Brain

Posted by on Sep 1, 2012 in Design, Visualization | No Comments

Believe it or not, 80% of our brains are focused on processing visual knowledge. In one study, those who looked at text only information retained 10%. Those who saw images with pictures retained 65% of the information. As designers, we refer to this as infographics. It’s one of the best ways we know to communicate. […]