International Checkout wanted to update their image to reflect their leadership in the global e-commerce marketplace. Taking into account the increase in global internet shoppers, we created a branding that shows professionalism, friendliness, stability, and trustworthiness. The colors selected as the branding colors were consistently used throughout their marketing materials.
Strategic planning for the new website design included using consistent branding color with a user friendly navigation system, attractive visuals and a coupon center. The site is intended to increase the users’ experience while online shopping. International Checkout is an Inc. 500|5000 company.
“I have been happily using the design services of the talented Slick and Slicker team. In 2006, they created our company logo, business cards, and marketing materials. That initial branding has stood the test of time, carrying International Checkout from a home based startup to an Inc. 500 company with its distinct yet accessible design. Slick and Slicker has since designed two tradeshow booth displays that are true traffic stoppers, t-shirts, a power point presentation, and most recently, an extreme makeover of our website, InternationalCheckout.com.
– Kathy Beteta, Executive VP, International Checkout, Inc.