How Do You Package Your Social Media

Posted by on Nov 1, 2014 in Design, Logo and Branding | No Comments

Are you one of those people who want to be consistent with your marketing but aren’t sure how? We are noticing more and more people feel overwhelmed by the burden of marketing and today social media is a big part of that. A lot of businesses shoot from the hip when it comes to this […]

Brands, Perceptions and Science

Posted by on Nov 1, 2013 in Logo and Branding, Visualization | No Comments

Why do brands matter? Why do individual’s perceptions of brands matter? Why would Cheetos hire neuromarketers to run experiments to see how people’s brains responded to their products? Did you catch that new profession? It’s a new industry, called neuromarketing! There have been many studies that demonstrate the strong impact brand perception has on buyers.  […]