Infographic Affects on the Brain

Posted by on Sep 1, 2012 in Design, Visualization | No Comments

Believe it or not, 80% of our brains are focused on processing visual knowledge. In one study, those who looked at text only information retained 10%. Those who saw images with pictures retained 65% of the information.

As designers, we refer to this as infographics. It’s one of the best ways we know to communicate. Wikipedia describes it as: . . .¬†graphic visual representations of information, data or knowledge.

At a glance, people will be able to understand quickly the information they see. They will be attracted to it, and they will retain the content, which is a huge advantage.

They can be used online or in prints for presentations, annual reports, research content, blogs, newsletters, media reports, and numerous other ways.

The next time you want to communicate information, forget the bullet points, infographics is the way to go!

Leave a Reply