Telling YOUR Story

Posted by on Jan 1, 2013 in Design | No Comments

People always ask us . . . how do we come up with the visuals? It’s easy! Your story drives the design. Story telling is in our DNA, we’ve used in for thousands of years. No super new technology can replace the story, the glue, that holds the message together.

What story are you trying to convey to your audience? People remember stories. There’s power in visual storytelling, it helps us connect emotionally.

How will your audience interact and interface with the information? Is it intuitive to understand? Is it too inundated with information?

Is there too much about your benefits and features and not enough storytelling? Telling your story helps with more engagement, sharing and higher levels of viewership.

As designers, we’re problem solvers trying to interpret your story to make it easily digestible. What are you trying to convey? What’s your story? Start there.

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