Branding and Favicon

Posted by on Jan 6, 2010 in Websites | No Comments

What is a favicon? It’s short for favorite icon. It’s the small icon that appears next to your URL, tab label and next to the title of bookmarks saved. How does it benefit your website? A favicon is an extension of your branding. It’s a symbol that people recognize, creating additional brand awareness of your […]

Spotlight on Logo

Posted by on May 30, 2009 in Design | No Comments

“A logo is to a company what a face is to a person,” said Michel Tuan Pham, Professor of Marketing at the Columbia Business School. “It’s hard to memorize facts about a person when you only know their name but haven’t seen their face.” So, logos remind consumers about a companies traits and pluck at […]