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Is Your Logo Creating Credibility?
Did you know that it takes three seconds for someone to form an opinion on your website? First glances are very valuable. What are people looking for? Research shows that perceptions are created at “first glance” and are based on credibility. Visitors look for “surface” cues for credibility. Stanford University web credibility researcher, Dr. B.J. […]
Branding and Favicon
What is a favicon? It’s short for favorite icon. It’s the small icon that appears next to your URL, tab label and next to the title of bookmarks saved. How does it benefit your website? A favicon is an extension of your branding. It’s a symbol that people recognize, creating additional brand awareness of your […]
Spotlight on Logo
“A logo is to a company what a face is to a person,” said Michel Tuan Pham, Professor of Marketing at the Columbia Business School. “It’s hard to memorize facts about a person when you only know their name but haven’t seen their face.” So, logos remind consumers about a companies traits and pluck at […]