Project Synopsis:
Staley Fresh Inc. is a TV, screenwriting and producing company. Bold, fun and energetic are the feelings our client wanted to convey through the logo. Client was interested in exploring a logo with hand-written look.
The finalized logo concept chosen was using the client’s signature. Combined with elegant, clean and a crisp font for the tagline, making it stand out as complimentary to the signature. Client came to us with blue color as the color preference, but was open to suggestions. After exploring multiple color combinations (warm and cool colors), the result was narrowed down to this specific blue. We explored series of blues that communicates freshness, along with multiple combination of grey tones. Crisp cool blue color was chosen for the main signature and dark cool grey color was chosen for the logo tagline. The finalized logo was also applied to the company’s business card, letterhead, envelope, and buckslips.

Mallory and Ernie –
Great job on my logo and stationery! Love it!!

🙂 Dan